Taday

Positioning a yoga lifestyle brand to go with the flow.

A woman with tattoos practicing yoga on a wooden floor. She is in a side plank pose, wearing a lavender sports bra and leggings. The image includes an inspirational quote, "forget the past. don’t worry about the future. just focus on", and the word "Taday" at the bottom.
A blue background with a white circle and a smaller circle inside it.
Abstract floral design with a semi-circle orange shape on the left, a blue flower-shaped figure in the center, and a green leaf shape on the right against a light beige background.
A woman practicing yoga indoors on a mat, sitting cross-legged with a laptop and a drink beside her, with yoga blocks nearby. The background has a motivational quote about routines and starting the day.

Founded by an ex-dancer, Taday draws from movement, breath, and the discipline of showing up each day. The name blends the grounded reality of today with the spark of ta-da. A reminder to stay in the moment.

The logo reflects growth and humanity through soft curves and leaf forms. It feels alive rather than rigid and organic rather than forced.

From the logo’s corners, a simple icon system emerges. The sunrise represents daily routine and renewal. The flower stands for giving yourself care and credit. The leaf symbolizes steady growth. Together, they build a visual language around progress, balance, and presence.

Services
Naming
Logo
Brand Identity
Strategy